
copywriter
powered by words

Some things I do
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Create tone of voice guidelines
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Ghostwrite for CEOs, CMOs and other C-suite execs
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Write new business websites from scratch
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Re-write and update websites
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Lead copy for key brand campaigns
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(B2B, B2C, employee comms, employer brand)
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Manage community/customer newsletters
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Write video scripts for brands, CEOs and business owners
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Snowboard, mountain bike, climb and cook
What people are saying
I'm just in love with your copy. Thanks for nailing it on the head.
– Founder, Altera Customs
PERFECT! Jeez we are lucky to have you :)
– Head of Internal Comms, TomTom
I love all headlines! They are very brilliant! Thanks again for the amazing copy!
– Sr. Marketeer CRM, TomTom
These email comms are fantastic! Short, concise, light-hearted and nicely personalized. I love the increasingly urgent tone in the messaging, without it ever sounding demanding. For me, they’re perfect.
– Manager, Glint Inc.
Many thanks Mehdi for both the copy and for addressing the feedback brilliantly. The copy is splendidly spot-on. … This is approved, and much appreciated.
– Manager Digital Marketing Automotive, TomTom
Love it.
– Chief HR Officer and EMB Member, TomTom
Again, thanks for your great feedback on design consistency, always good to finish work with you :)
– Head of Brand, TomTom
Thanks for speedy update. I love the changes – the inspirational new messaging is really strong!
– Sr. Digital Marketeer Enterprise, TomTom
We have never had this much help with copy and such an amazing quality of it. Your responsiveness and engagement are extremely appreciated. We keep saying that here all the time :) And by the way, this year’s slogan is the best of all :)
– Principal Software Engineer, TomTom
The requester loved your copy! We can hand this version over to a designer for the visual work. Thanks again for your prompt cooperation and chic copy!
– Sr. Marketeer, TomTom
Copy looks GOOD! Approved.
– Sr. Manager CRM
Your copy is always neat and clear!
– Sr. Marketeer CRM, TomTom
Project samples
![]() TomTom 25-year anniversary bookThis book shares 25 personal stories. I interviewed everyone, managed the project and wrote the book, working with a photographer, designer and film agency, as we also made three films. |
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![]() TomTom valuesDefined TomTom's core values and created scripts for small video skits exemplifying each value. | ![]() |
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![]() smart live services campaignPromoting TomTom’s services offered to smart drivers. |
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![]() International Women’s Day campaignInternal/external TomTom campaign and European Women in Tech event. |
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![]() Be TomTom Green posterInternal communications connecting an environmental certification with TomTom’s sustainability messaging. | ![]() Dopper water bottle posterInternal communications launching Dopper water bottle giveaway in line with TomTom’s sustainability messaging. |
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![]() Tony's Chocolonely wrapperTomTom Automotive’s custom chocolate bars to give to their industry partners around the world. |
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![]() Recruitment flyerTomTom recruitment flyer targeting engineers. |
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Publications
![]() Chapter co-author, co-content editor. | ![]() Grant writer, co-author, content editor. |
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![]() Grant writer, project manager, content editor. |
Who I've worked with
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