Some things I do
Create tone of voice guidelines
Ghostwrite for CEOs, CMOs and other C-suite execs
Write new business websites from scratch
Re-write and update websites
Lead copy for key brand campaigns (B2B and B2C)
Manage community/customer newsletters
Write video scripts for brands, CEOs and business owners
Snowboard, mountain bike, climb and cook
What people are saying
I read your copy again and I'm just in love with it. Thanks for nailing it on the head.
– Founder, Altera Customs
PERFECT! Jeez we are lucky to have you :)
– Head of Internal Comms, TomTom
I love all headlines! They are very brilliant! Thanks again for the amazing copy!
– Sr. Marketeer CRM, TomTom
These email comms are fantastic! Short, concise, light-hearted and nicely personalized. I love the increasingly urgent tone in the messaging, without it ever sounding demanding. For me, they’re perfect.
– Third-party partner team
Many thanks Mehdi for both the copy and for addressing the feedback brilliantly. The copy is splendidly spot-on. … This is approved, and much appreciated.
– Manager Digital Marketing Automotive, TomTom
– Chief HR Officer and EMB Member, TomTom
Again, thanks for your great feedback on design consistency, always good to finish work with you :)
– Head of Brand, TomTom
Thanks for speedy update. I love the changes – the inspirational new messaging is really strong!
– Sr. Digital Marketeer Enterprise, TomTom
We have never had this much help with copy and such an amazing quality of it. Your responsiveness and engagement are extremely appreciated. We keep saying that here all the time :) And by the way, this year’s slogan is the best of all :)
– Principal Software Engineer, TomTom
The requester loved your copy! We can hand this version over to a designer for the visual work. Thanks again for your prompt cooperation and chic copy!
– Sr. Marketeer, TomTom
Copy looks GOOD! Approved.
– Sr. Manager CRM
Your copy is always neat and clear!
– Sr. Marketeer CRM, TomTom
TomTom 25-year anniversary book
This book shares 25 personal stories. I interviewed everyone, managed the project and wrote the book, working with a photographer, designer and film agency, as we also made three films.
TomTom writing guidelines
Click to view PDF ^^ Created a writing style guide for the TomTom brand.
TomTom brand guidelines
Click to view PDF ^^ Revised and re-wrote input to make a clear and simple guide.
Defined TomTom's core values and created scripts for small video skits exemplifying each value.
smart live services campaign
Promoting TomTom’s services offered to smart drivers.
International Women’s Day campaign
Internal/external TomTom campaign and European Women in Tech event.
Be TomTom Green poster
Internal communications connecting an environmental certification with TomTom’s sustainability messaging.
Dopper water bottle poster
Internal communications launching Dopper water bottle giveaway in line with TomTom’s sustainability messaging.
Tony's Chocolonely wrapper
TomTom Automotive’s custom chocolate bars to give to their industry partners around the world.
TomTom recruitment flyer targeting engineers.
Chapter co-author, co-content editor.
Grant writer, co-author, content editor.
Grant writer, project manager, content editor.